This is a visual merchandising display area, used for a "Back to school campaign", in a chain of sport goods stores, found in nine European countries. This area was created in two versions - Premium & Takedown, depending on the store's rating.
Premium version consists of a 3D locker made of forex (used to display campaign goods), three forex cubes (used to display campaign goods and fill the empty space of the podium), and a podium covered with a texture that mimics school gym wood flooring and promotes the website.
Premium version consists of a background image of the school locker, three forex cubes (used to display campaign goods and fill the empty space), and a podium covered with a texture that mimics school gym wood flooring and promotes the website.
Bellow you can see the layouts for digital comunication the aformentioned campaign, in the online store.
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