I have developed the following window campaign, to solve a problem that Buzz Sneakers was dealing with constantly. One of the store windows is used to display sneaker campaigns that are lunched by brands present on shelf (Nike, Adidas, New Balance, Reebok etc.). When the store runs out of stock for that particular style, the campaign becomes irellevant to the customer so the windows needs to be replaced with something to engage passing consumers, until the next release.
The campaign is displayed in three different versions, according to the store's ranking: Premium closed, Premium opened and Takedown. The following windows represent the Premium versions, and consist of 3D models of elements that Buzz Sneaker Station uses in their branding materials.
The following window, represents the Takedown version of the campaign, and consist of a hanging banner presenting the new sneaker, soon to come in store and a cutout sticker placed on glass to announce the action.
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